Factors Influencing Chinese Online Health Service Use

Despite the popularity of online health services (OHSs) among patients in recent years, academic research on this phenomenon is limited. Drawing valence framework, authors proposed a model to explore both most important facilitators OHS use intention from perceived value perspective and inhibitors risk perspective. Data were collected 407 users through an survey. Results showed that include privacy social risk, while support value, convenience utilitarian value. These findings enrich literature by revealing intention. This study also provides practical implications for platforms offering relation effectively attracting users.